Kimi Blog · two new posts every day
Practical notes for brands selling on Amazon.
Short reads on fees, logistics, listings, advertising and brand protection in Canada and the US. In English and French.
Why resellers keep winning your Buy Box
Amazon picks the Buy Box on price, delivery and seller performance. Brand ownership isn't on the list. Here's why resellers win and what fixes it.
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Thinking of quitting Amazon? The options brand owners actually have
Leaving Amazon rarely takes your brand off Amazon. Five real options, from fixing it yourself to selling to a partner, with the honest trade-offs.
Your letter of authorization goes stale. Here's what that breaks
Amazon rereads your letter of authorization every time it asks. Old letters get rejected, and the wrong Brand Registry role blocks shipments.