Kimi Blog · two new posts every day

Practical notes for brands selling on Amazon.

Short reads on fees, logistics, listings, advertising and brand protection in Canada and the US. In English and French.

Amazon Ads Agent: what to check before AI changes your bids

Amazon's ad console is now Amazon Ads Agent, with AI that can change bids. What can break, how to read results, and the guardrails to set first.

Amazon picks the Buy Box on price, delivery and seller performance. Brand ownership isn't on the list. Here's why resellers win and what fixes it.

Leaving Amazon rarely takes your brand off Amazon. Five real options, from fixing it yourself to selling to a partner, with the honest trade-offs.

Amazon adds a surcharge per unit when FBA stock runs thin. How the fee works on Amazon.com and Amazon.ca in 2026, and where it hides on your bill.

One Amazon account covers the US and Canada. Stock, prices in CAD, French rules and some reports do not. What US brands miss on Amazon.ca.

Amazon.ca and Amazon.com set different box limits, and the US leg adds customs. How to pack and paper Canadian product for FBA in both countries.

Amazon rereads your letter of authorization every time it asks. Old letters get rejected, and the wrong Brand Registry role blocks shipments.

Basic A+ gives you five modules. The order we fill them on a new listing, and the Canadian packaging detail that can get your A+ rejected.

A blocked AWD to FBA transfer looks like an ads or price problem: the listing, Buy Box and ads all seem fine. The checks to run first.

Amazon already shows brand owners where shoppers drop off on each search term. How to read Search Query Performance in an hour.